{"id":1209,"date":"2007-11-12T14:14:22","date_gmt":"2007-11-12T21:14:22","guid":{"rendered":"https:\/\/www.nicknormal.com\/normalblog\/2007\/11\/12\/peter-david-eat-your-heart-out\/"},"modified":"2009-03-16T14:29:14","modified_gmt":"2009-03-16T21:29:14","slug":"peter-david-eat-your-heart-out","status":"publish","type":"post","link":"https:\/\/www.nicknormal.com\/normalblog\/peter-david-eat-your-heart-out\/","title":{"rendered":"Peter & David eat your heart out"},"content":{"rendered":"

\"fischli<\/p>\n

Ever since the Swiss artist-duo Peter Fischli & David Weiss came into contention with Honda<\/a> over their appropriation of the likeness<\/em> of Fischli & Weiss’s 1987 Der Lauf der Dinge<\/a> to create an advertisement for an Accord vehicle in 2003, it seems you can find their likeness<\/em> everywhere you look.<\/p>\n

“Morning Mister Breakfast!” <\/strong><\/p>\n

Of course, Rube Goldberg machines, or the absurdly simple mechanism\/s which give life to these scenes, are nothing new: keep in mind that Pee-Wee’s Big Adventure<\/a> came out over a year before the Fischli & Weiss art film, and popularised an already popular concept in the opening scene with a Goldbergian machine making breakfast for our suit-clad protagonist.<\/p>\n

Advertising<\/strong><\/p>\n

Don’t get me wrong, there’s no doubt that the fine folk at Wieden+Kennedy<\/a> in London who developed the “Cog” ad<\/a> were aware of the work of Fischli & Weiss and their appropriation of it. It’s clear they watched it many-times through, and thought it as awesome as I do, or rather, wicked! And the advertisement re-raised that old expression of the chicken and the egg in the form of art versus advertising: which came first?<\/em><\/p>\n

Personally I think I would have taken the ad as a compliment, and quickly moved on. Between their other exhibitions and even a new book<\/a> coming out about the work, I would think that not only would I have more-important things to think about, but that nearly 20 years after being produced I could consider the work ingrained in the public conscience and worthy of appropriation and re-fabrication in the form of a television advertisement.<\/p>\n

The Way Things Go (on the internet)<\/strong><\/p>\n

So I was pretty pleased when a colleague of mine sent me a link to a HEMA website (link below) which also uses the Goldbergian-Fischli-PeeWee-Cog-Weiss technique and JavaScript and Flash to produce what appears at first to be a product catalogue which suddenly comes to life and eventually explodes confetti across your screen!<\/p>\n

\"Fischli<\/a>\"Fischli<\/a><\/p>\n

You be the judge for yourself. Go over the articles, conclude your own opinions. Me, I like to see all these different takes, all these forms, mediums and expressions. I can differentiate between a web-based product advertisement, a car ad, and a work of video art; I know which one I get the most from… all of them!<\/em> (that’s culture for ya!)<\/p>\n

Related content and websites:<\/strong><\/p>\n

HEMA product website<\/a>
\nFischli & Weiss trailer\/website for Der Lauf der Dinge<\/a><\/p>\n

watch it (11.6Mb):
\n\"honda<\/a>
\n(or ‘save link as’ to save locally)<\/em><\/p>\n

likewise, the Honda ad was spoofed by 118 (4.2Mb):
\n\"honda<\/a>
\n(or ‘save link as’ to save locally)<\/em><\/p>\n

that Pee-Wee opening scene:
\n<\/param><\/param><\/object>
\nthanks, Steve!<\/em><\/p>\n
<\/div><\/span>","protected":false},"excerpt":{"rendered":"

Ever since the Swiss artist-duo Peter Fischli & David Weiss came into contention with Honda over their appropriation of the likeness of Fischli & Weiss’s 1987 Der Lauf der Dinge to create an advertisement for an Accord vehicle in 2003, it seems you can find their likeness everywhere you look. “Morning Mister Breakfast!” Of course, […]<\/p>\n","protected":false},"author":1,"featured_media":1206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,16],"tags":[219,216,218,217],"series":[],"class_list":["post-1209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stuffs","category-video","tag-advertising","tag-fischli-weiss","tag-peewee","tag-wieden-kennedy"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/11\/fischliweiss-mock2.jpg?fit=500%2C237&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6OfVu-jv","_links":{"self":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts\/1209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/comments?post=1209"}],"version-history":[{"count":2,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts\/1209\/revisions"}],"predecessor-version":[{"id":2811,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts\/1209\/revisions\/2811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/media?parent=1209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/categories?post=1209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/tags?post=1209"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/series?post=1209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}