{"id":1118,"date":"2007-10-08T17:07:39","date_gmt":"2007-10-09T00:07:39","guid":{"rendered":"https:\/\/www.nicknormal.com\/normalblog\/2007\/10\/08\/the-evolution-of-a-billboard\/"},"modified":"2016-02-05T20:31:07","modified_gmt":"2016-02-06T01:31:07","slug":"the-evolution-of-a-billboard","status":"publish","type":"post","link":"https:\/\/www.nicknormal.com\/normalblog\/the-evolution-of-a-billboard\/","title":{"rendered":"the evolution of a billboard"},"content":{"rendered":"<p>(will update this continually in the coming days)<\/p>\n<p><a href=\"http:\/\/maps.google.com\/maps?f=q&#038;hl=en&#038;geocode=&#038;time=&#038;date=&#038;ttype=&#038;q=40.720837,-74.003375&#038;ie=UTF8&#038;ll=40.720858,-74.003153&#038;spn=0.000911,0.002511&#038;z=19&#038;om=1\">Google Map link<\/a><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1116\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-01.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 01\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1117\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-02.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 02\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1119\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-03.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 03\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1120\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-04.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 04\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1121\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-05.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 05\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1122\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-06.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 06\" \/><\/p>\n<p><strong>Thursday 11 October:<\/strong> sorry everybody I am off work today, so I don&#8217;t have any updated photos at the moment. It is raining here at the moment so I don&#8217;t suspect they&#8217;ll get terribly far today, but I will post updates as I take them.<\/p>\n<p><strong>Friday 12 October:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1127\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-08.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 08\" \/><br \/>\nyou can see the scaffolding is missing from the left side now, so that side is done; the wires are hanging on the right side; they have to whitewash the wall first, then draw out the design before painting.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1128\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-09.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 09\" \/><br \/>\nthey did the whitewash so fast!<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1129\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-09-detail.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 09 detail\" \/><br \/>\nhow to draw a billboard on the side of a building! the art is printed on some paper, they roll it out a couple feet at a time, line it up, and do a rubbing. sort of like a giant paint by numbers.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1138\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-10.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 10\" \/><br \/>\nby evening, nothing new to report really. they finished the template art and obviously paced themselves to take a solid day to lay it down.<\/p>\n<p>i might add, those guys are having so much fun! they hoot and holler at streetwalkers and are just making the most of being 30 feet off the ground painting a building! it&#8217;s hilarious to watch.<\/p>\n<p><strong>Saturday 13 October:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1139\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-11.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 11\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1140\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-11-detail.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 11 detail\" \/><br \/>\nmorning! Indeed, they are at work today. I too am at work and will step out a couple times to take some extra snaps. unfortunately in the template art that is on the wall, I don&#8217;t see any text. but the graphic-to-be looks incredible!<\/p>\n<p><strong>Sunday 14 October:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1141\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-12.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 12\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1142\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-12-detail.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 12 detail\" \/><br \/>\nunfortunately I won&#8217;t have another update today because I&#8217;m going kayaking in the East River and won&#8217;t be heading to that part of town! so I&#8217;ll leave you to mull over how it was at dusk when I left work on Saturday, yesterday. will they be working on Sunday anyhow? actually, probably, yes. I&#8217;ll have images up Monday then!<\/p>\n<p>(she&#8217;s got those big brown eyes&#8230;. hey, is that a cherry she&#8217;s popping in her mouth?!)<\/p>\n<p><strong>Monday 15 October:<\/strong><br \/>\n<em>updated photos coming shortly. you should all be quite pleased with the progress!<\/em><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1149\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-13.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 13\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1150\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-14.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 14\" \/><\/p>\n<p>finish tomorrow??<br \/>\n<strong><br \/>\nTuesday morning 16 October:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1151\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-15.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 15\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1152\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-16.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 16\" \/><\/p>\n<p>you can see the building, and thus the billboard, from a couple blocks away!<\/p>\n<p>walking back to work I overheard on the street,<br \/>\n<strong>man 1:<\/strong> Whoah. Is that paint?<br \/>\n<strong>man 2:<\/strong> Yeah.<br \/>\n<strong>man 1:<\/strong> Holy shit!<\/p>\n<p>it&#8217;s a very impressive piece of work! <em>but it looks like it will take one more day yet.<\/em> Lola&#8217;s cleavage is done but there&#8217;s still a fair amount of hair to paint, the Rockstar logo, and touchup on the &#8216;V&#8217; in &#8216;IV&#8217; for the game title.<\/p>\n<p><strong>Wednesday 17 October:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1154\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-17.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 17\" \/><br \/>\novercast and cloudy day. they&#8217;re finishing up on the logo, then will probably blaze through the rest of the right side. unfortunately i can&#8217;t say i see room for a release date or any last-minute guerilla tactics, but it&#8217;s still a fucking impressive ad campaign!<\/p>\n<p>lunchtime:<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1155\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-18.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 18\" \/><br \/>\n<em>nearly done!<\/em><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1156\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-19.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 19\" \/><br \/>\npacking up the gear a little after 7pm. I wasn&#8217;t able to get a &#8216;finished&#8217; shot in the daylight because they were literally still touching up at dusk, and didn&#8217;t remove the scaffolding and equipment out of the shot until after sunset. will post completed shots ASAP (i&#8217;m not supposed to be at work tomorrow, but maybe I make a special trip for all of you!).<\/p>\n<p><strong>Thursday 18 October:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1157\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-20.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 20\" \/><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1158\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-21.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 21\" \/><br \/>\nFinished, final shots. This post is officially closed! Sorry it was an overcast day again, so the photos aren&#8217;t saturated with color. But you get the effect. It&#8217;s an impressive billboard. It&#8217;s been fun watching this thing transform, and I really appreciate all the visitors and comments. But alas, we wait for a release date, and more importantly, <em>to play!<\/em> GAME ON!<\/p>\n<p><strong>update:<\/strong><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1162\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-22.jpg?w=640&#038;ssl=1\" alt=\"GTA 4 in Oct - 22\" \/><\/p>\n<p>one more final shot that shows the building in good sunlight with saturated color, and also exemplifies the number of pedestrians who parade up and down Canal Street every day &#8211; tourists #$^!&#038;*!! and thanks to Patrick from <a href=\"http:\/\/wikigta.org\/\">WikiGTA.org<\/a> for the animated gif!<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" id=\"image1163\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta_iv_billboard_evolution-500px.gif?w=640&#038;ssl=1\" alt=\"GTA 4 billboard animation\" \/><\/p>\n<p>(see <a href=\"https:\/\/www.nicknormal.com\/normalblog\/2007\/07\/05\/gta-iv\/\">here<\/a> for previous incarnations)<br \/>\n(or <a href=\"http:\/\/www.flickr.com\/photos\/nicknormal\/sets\/72157602339557245\/\">here<\/a> for these images larger from my Flickr)<\/p>\n<p><strong>Update 2 Jan 2008:<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2008\/01\/gtaiv_20080102.jpg?w=640&#038;ssl=1\" alt='GTA IV billboard painted over' \/><br \/>\nAs you can see, the billboard has been painted over. It ran for just over two months. Thanks everyone for watching!<\/p>\n<div class='ctx-module-container ctx_default_placement ctx-clearfix'><\/div><span class=\"ctx-article-root\"><!-- --><\/span>","protected":false},"excerpt":{"rendered":"<p>(will update this continually in the coming days) Google Map link Thursday 11 October: sorry everybody I am off work today, so I don&#8217;t have any updated photos at the moment. It is raining here at the moment so I don&#8217;t suspect they&#8217;ll get terribly far today, but I will post updates as I take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,17],"tags":[106,151,233,152,70],"series":[1315],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geekathon","category-stuffs","tag-architecture","tag-billboard","tag-building","tag-gta4","tag-nyc","series-nyc-best-of"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.nicknormal.com\/normalblog\/wp-content\/uploads\/2007\/10\/gta4-oct-01.jpg?fit=500%2C281&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6OfVu-i2","_links":{"self":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/comments?post=1118"}],"version-history":[{"count":1,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts\/1118\/revisions"}],"predecessor-version":[{"id":2831,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/posts\/1118\/revisions\/2831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/media\/1116"}],"wp:attachment":[{"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/media?parent=1118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/categories?post=1118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/tags?post=1118"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.nicknormal.com\/normalblog\/wp-json\/wp\/v2\/series?post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}