Still have some tabs open in my browser that reminded me…

In the days before the ‘Obamacare’ deadline (I’m not a procrastinator, really) I evaluated my best options based on:

One provider’s YouTube channel
Another’s embrace of social media platforms
But eventually went with NYC’s largest provider, not because they’re the largest but because their front-end had the best search options.

YouTube, social, search. That’s healthcare in the 2014 and beyond. (And if you want to see a really slick NY healthcare ‘startup’ check out Oscar – wow!)